Why Hire a Fractional CMO?
Do you ever feel like your marketing efforts are scattered and disjointed? Are you struggling to gain traction and drive results?
You're not alone. Only 3% of small and medium sized businesses have a dedicated marketing leader, which makes it challenging to create an effective marketing strategy.
That's where a Fractional CMO can make all the difference.
I will work with you on a part-time basis, allowing you to tap into my expertise to develop and deliver a marketing strategy to help you reach your goals. As your Fractional Chief Marketing Officer (CMO), I blend seamlessly into your team to provide strategic oversight, direction, insight and management—all at a fraction of the cost of a full-time executive.
It makes sense, which is why more businesses prefer this modern way of working –and the results it delivers.
01
Ensuring your brand positioning, targeting, and messaging are on point
02
Creating a marketing strategy to support your business objectives
03
Developing a marketing plan with clear budgets, tactics and timings
04
Managing key projects with multiple stakeholders from start to finish
05
Monitoring and optimising performance for maximum return
06
Building, tracking and managing your marketing budget
07
Recruiting, coaching and mentoring your marketing team
Knowledgable
Unlock key insights, strategic guidance, and control over your marketing performance.
Flexible
Choose retained support on a days-per-month or project basis, tailored to your needs.
Affordable
Access the high-level strategic thinking of a CMO without the cost of a full-time executive.
About Me
My name is Adam Margolin
I am a qualified strategic marketer with 20+ years experience across the full spectrum of marketing. My career began at Unilever before I spent several years working for General Mills (Old El Paso) and United Biscuits (Mini Cheddars, Twiglets, Hula Hoops) in Brand Management. I then moved into retail and worked as Head of Marketing at SPAR before joining McColl's Retail Group as Marketing Director.
Since 2016 I have been running Brand Champions and working as a ‘Fractional CMO’ for a variety of different businesses across multiple sectors. The impact is game-changing. With my leadership, businesses craft strategies tailored to their goals, create realistic plans to activate tactics, and have an experienced marketing veteran guiding execution - all without the burden of a full-time CMO salary.
How it Works
I always make time to understand your brand, your business and what you want to achieve before creating a meaningful strategy, realistic budget and tactical plan of action. My 3-step approach means your valuable time, effort and money is always aligned with a sound plan that’s going to get you to the places you want to go.
1
Comprehensive Business Analysis
It all starts with understanding your world. I put down the tools and dive deep into your business, analysing your market position, competitors, and unique strengths, using research and discussions.
The Diagnosis Stage
2
Strategic Marketing Blueprint
With insights in hand, I craft a tailored, dynamic marketing strategy designed to propel your business towards its goals. My focus is on clarifying who to target and how to position your brand for maximum influence.
The Strategy Stage
3
Execution &
Oversight
Strategy in hand, we move to action. Selecting the right tools to deliver your objectives in the most efficient and effective way possible. Whether it's by guiding your existing team or leveraging my network of seasoned professionals, I’m here to ensure the plan not only rolls out smoothly but also delivers results.
The Tactical Stage
Project Delivery
I understand that every project is unique, with its own set of challenges and objectives. As your Fractional CMO, I roll up my sleeves to get things done, working closely with your existing teams and agency partners.
Where projects require extra support, I hand-pick the best subject matter experts from my network of highly skilled and experienced professionals, bringing together the right people for your project – your own team of brand champions. This means that no matter what your project is, you’ll always have the right people with the right skills supporting your business and getting the job done.
Skills & Services
As a Fractional CMO, my services cover everything from strategic planning to brand management and executive leadership.
I'm here to steer your marketing initiatives and ensure that every marketing dollar spent is an investment towards your company's success.
Strategy & Planning
Brand Management
Creative Development
Activation & Implementation
Social Media
Email & Web Development
Copywriting
Research & Insight
Media Planning & Buying
Partnerships & Sponsorships
Advertising Campaigns
Public Relations
Get Started
As a Fractional CMO, my promise to you goes beyond mere strategies and campaigns. It’s about providing leadership that fosters growth, nurtures your team’s talent, and most importantly, drives measurable results. Whether it's through optimising your marketing spend to get the best return, repositioning your brand in a crowded market, or simply ensuring your marketing efforts align with your business goals, I’m here to help.
Discover why so many businesses trust me as their Fractional CMO. Get in touch today!
"Adam was an excellent interim Marketing Director for The Gym Group, driving the in-source transition to a more professional marketing capability as the business scaled rapidly post-IPO. Highly analytical, Adam also has an instinct for the creative, and he is infectiously enthusiastic which allows him to bring people along with him. Adam was a ‘trusted pair of hands’ for me, and his contract was extended a number of times. I would be very happy to work with Adam again and would highly recommend him without hesitation."
Jim Graham, COO