Welcome to the thought-leadership and insights hub, where I delve into the realms of strategic marketing and brand innovation. Here you will find a mix of practical advice, strategic reflections, and industry-specific stories designed to enhance your marketing efforts and business success.

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From breaking down marketing models and clarifying behavioural biases to mastering selective attention in advertising, handling consultancy challenges, and leveraging customer data for brand loyalty - my articles are crafted to equip you with essential tools and knowledge. Each piece aims to provide practical, actionable knowledge to help you drive success and foster long-term growth. So, grab a cup of coffee and enjoy!